Here are a few simple steps you could follow to increase your Google PageRank, and to actually start making money with your online business. Without any hits to your website, you’re not going to generate any money. There is an overwhelming amount of text, media, and god knows what out there on the internet, so if you want to be one of the top sites in your field, you must follow some tried and true techniques for getting noticed on the web. To be honest, if you’re not near the top of the first page on a Google web search, no one will look at your website.
1. Use appropriate keywords for whatever you do on your website:
if you are trying to sell something online, then be direct and descriptive about what it is you are trying to bring to market, I’m talking about your keywords here. If you are trying to sell specialty acoustic guitars to Vancouver, then have your site title be something VERY DIRECT such as “Acoustic Guitars Superstore Vancouver, BC.” I’m not just talking about site titles here, but also site keywords, page headers, URLS, sub URLs, image names, video names, and any other form of meta data that a search engine may be scouring your site for. Generally the shorter your title, the more direct, so if you don’t want to just focus on one geographic location, you could just make the title “Acoustic Guitars Superstore.” Furthermore, if you don’t want to restrict yourself to just acoustic guitars, then maybe just “Guitars Superstore.” Anyway, you get the point.
The big thing is try to step yourself in the shoes of a potential customer that is looking for your specific product, service, or even text that you are writing about (blog post, or journalist entry). If your site title and other important information don’t match that, then don’t think about labelling your site that way.
side note on URLs: use what’s called canonical URLs, which embed the title of the subpage into the actual URL. If that didn’t make any sense to you then maybe this will help. Use something like this: waresweb.ca/about , DO NOT USE THIS waresweb.ca/p10232SSEKKS=23 , this just helps the search engines find you a bit better
2. Get links to your site.
As I mentioned in my previous post, the whole premise of the Google PageRank algorithm (how Google determines what should be at the top of search results) is to have people link to your site. You also need to remember that the people linking to you must be of a high PageRank (ie. Important sites themselves).
One technique you could use to solve this is by contacting sites that are related to your own (don’t pick competitors though because you will be ignored) and ask them if they would like to link to your site, just a friendly email, don’t spam them though.
Another simple and effective technique is to internally link sub pages on your website back to other areas on your website. So maybe just link one news item to another news item on your site, or add a back to home page hyperlink on each and every sub page of your site. However, this technique might take some time to kick in, because if you have a newly started website, your very own PageRank is not yet high, so your link to yourself won’t pull much weight …… yet. But it’s a good place to start if you’re trying to get noticed out there.
Remember to not spam other sites, it might improve your PageRank momentarily, but search engines have mechanisms to find out who is spamming, and they will completely block you if you are caught spamming. Also, don’t associate with those sites that are link farms (sites solely devoted to posting links), because these sites basically have a negative PageRank, and will definitely hurt your site.
3. Update your site regularly.
A stale site is a dead site, especially to a search engine. Google is hunting for the most current and relevant info out on the web. Also, assuming your site archives information, the more often the site is updated, the more information is on your website, and the more potential web searches that can look up your site. Another bonus to this is, the more topics your site writes about, the more potential for other people linking to your site. Like most things in life, the more you put into your website, the more you will get out of it. So maybe set aside time in every part of your day to updating the site, or if you are developing the site for a company, tell them to update regularly and that it will help their business because of it.
4. Keep track of what’s working for site traffic.
This one can potentially really pay off. Give the people what they want. My old boss used to say “work smarter, not harder!” and it makes sense to me now. How this applies to this specific situation is make sure you track statistics on your website. Install Google Analyticator or a similar tool to know as much as possible about who is viewing your site and what they are viewing. Once you know that, you know what is working, and you can exploit that to the max. If the people on your site like reading about your sprockets more than about your cogs, then start marketing your sprockets!!!
All of these techniques are effective, but bear in mind that Search Engine Optimization takes time, maybe a few months, because Google’s crawlers have to crawl every last website out there. So if you want a quick boost to your site traffic, within a week or so, just advertise on a site like Google AdSense, or any other Pay Per Click advertiser on the web. It will get you noticed, fast, but you’ll have to pay up.
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